Skittles Releases White Candies For Pride Month, And Internet’s Reaction Is Not What They Expected

Posted on Advertising 7

If you walk into your local convenience store and notice that the packs of Skittles have turned white, don’t worry, you’re not tripping out, because for the second year running, Mars has ditched the iconic Skittles rainbow in honor of Pride Month.

Show Full Text

“Only one rainbow matters this pride. Give the rainbow, taste the rainbow,” explains the back of the white Skittles bag. And as you can see below, it isn’t just the packaging that’s lost its color – the Skittles are all white too! Great fun if you like a bit of mystery in your candy; not so much fun if you hate a particular flavour. The vibrant confectionery first ditched its colors for 2016 London Pride, but while many people consider it to be a fun and harmless marketing campaign, not everybody agrees, and some have even complained that it’s racist. What do you think? Let us know in the comments below.

Skittles has decided to ditch the famous rainbow in honor of pride month

Image credits: thehealthyherbivore

Both the packaging and the candy were turned white for the limited-edition pride version

Image credits: imgracelouise

“Only one rainbow matters this pride. Give the rainbow, taste the rainbow”

Image credits: skittles

They’ve also decided to donate 2p per pack to LGBT charities

Image credits: emzielouu

Immediately after release some people started complaining that the campaign was discriminatory

pride-month-white-skittles-internet-reactions-3

pride-month-white-skittles-internet-reactions-4

pride-month-white-skittles-internet-reactions-6

While other weren’t happy that they couldn’t identify their favourite flavours

pride-month-white-skittles-internet-reactions-5

But mostly the company received positive feedback, saying it was brilliant and supportive

pride-month-white-skittles-internet-reactions-7

pride-month-white-skittles-internet-reactions-8

pride-month-white-skittles-internet-reactions-9

What do you think?

Comments

comments