IKEA Responds To Balenciaga’s $2,145 Bag That Looks Exactly Like IKEA’s 99-Cent Tote Bag, And It’s Hilarious

Posted on Advertising 10

For those of you that don’t know, pricey fashion brand Balenciaga recently released a new bag. Worth $2,145. But that’s not the funniest part. No. The funniest part is that it bears a striking resemblance to another bag, namely IKEA’s iconic Frakta tote bag. You know, the big blue durable one that costs 99 cents.

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Needless to say, the internet had a good laugh about the whole thing, but now IKEA has also joined in the fun by mocking Balenciaga’s new bag in their own special way. Enlisting the help of ACNE, a Stockholm-based Swedish creative agency, the furniture giant has released a hilarious advert that helps people to differentiate between IKEA’s original Frakta and Balenciaga’s expensive impostor. See for yourself below.

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Image credits: COURTESY OF BARNEYS NEW YORK

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Image credits: acnecollective

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Image credits: Ikea

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Image credits: acnecollective

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Image credits: Ikea

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Image credits: ikeasverige

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