Company Uses White Models To Sell ‘Black Girl Magic’ T-Shirts, And Here’s How Internet Reacts

Posted on Advertising 16

Online retailer Zazzle.com has recently found itself under fire for using white women to model “Black Girl Magic” T-shirts on its website.

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The company, which allows people to customize their own clothes, was called out by a Twitter user called @jackieaina who was understandably surprised by what she found. She tweeted a picture from their website and it was soon retweeted by other people who were confused, angered, and outraged by the company’s bizarre decision, not least because Black Girl Magic is a term designed to “celebrate the beauty, power and resilience of black women.”

However, despite how bad it may seem, it appears that Zazzle didn’t deliberately arrange for this particular pairing to occur. They host their products through an e-commerce platform, but the online marketplace uses a computerized system that pairs those products with random models. In this case it just happened to pair the wrong thing with the wrong model, but the fact that the default model seems to be white raises a number of important questions that online retailers might want to think about for the future…

More info: Twitter

Online retailer Zazzle.com is in trouble for using white women to model “Black Girl Magic” T-shirts

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And people are not happy

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The company was called out by a Twitter user who tweeted a picture from their website

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It was soon retweeted by other people who were confused, angered, and outraged

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Black Girl Magic is a term designed to “celebrate the beauty, power and resilience of black women”

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But as you can see, there aren’t many black women in these pictures

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Despite how bad it may seem however, it appears that Zazzle didn’t deliberately intend for this to happen

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They host their products through an e-commerce platform that pairs those products with random models

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In this case it just happened to pair the wrong items with the wrong models

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But the fact the default model seems to be white raises a number of important questions for online retailers

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Needless to say, the internet wasn’t impressed

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However, some people had a different perspective

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